FAQ

Frequently Asked Questions

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General

Assure is a Safety-As-A-Service (SAAS) provider focused in the DeFi space, with product offerings geared toward making it safer for all participants.

KYC by Assure is a highly differentiated offering that is being brought to the DeFi space, with the aim to better protect investors & offer project owners the ability to provide themselves with a stamp of legitimacy.

By working with Assure for KYC services, project owners can gain more confidence with their investors while still protecting their identity (and anonymity if applicable).

We believe this offering will make a meaningful impact on the space we care so deeply about and will provide an enhanced layer of safety that is currently unavailable on the market today.

Assure offers a KYC (Know-Your-Customer) solution for projects in the DeFi space, the first of its kind. KYC by Assure allows anonymous project teams to remain publicly anonymous, while still providing investors with an added layer of safety and protection which is typically only afforded to projects with public teams.

We accomplish this through our offering of private & secure KYC with a publicly viewable compliance certificate (NFT) which can be validated by investors on the blockchain.

Anonymous developers/owners can be confident that they will remain anonymous.
Investors get blockchain-validated proof that the project owners have been KYC’d.

Assure also offers an array of other great products including OPTIX, Diligence and Consulting services.

A lot of people are asking if we are tokenizing our business. As of right now there are no plans for that. We are concentrated on building and delivering a robust number of products which will bring maximum value to our clients and their investors.

Other KYC offerings in the market are being performed by non-compliant organizations with no proper process in place to ensure integrity of the sensitive identity data.

With Assure, owners can be confident that their data is safe/secure & that anonymity will be protected because the entire process is handled via a service provider with experience in traditional finance KYC.

On top of that, we provide a Robust KYC Process.

The proprietary & robust process we have crafted is designed specifically for approval of crypto projects.

Once approved projects receive an NFT of compliance which can be viewed on the Assure website and Opensea. A copy of the NFT is also sent to project owners.

No, a project KYC’ing with Assure doesn’t mean that they can’t or won’t rug. But it definitely makes it A LOT less likely. A project will be less likely to exit scam knowing we have their personal details on file and in the event of a request from the authorities we will authorise the release of those details.

In the event that a project that has KYC’d with Assure rugs or scams investors, then on the request of the authorities we would release their data and information. If a party intends to file legal action against the project owner, Assure will provide the nationality of the identity-verified individual(s) to the complainant so they can file legal action. Assure will only release identity details to an authority who presents a valid legal warrant from an authority with proper jurisdiction.

The original founder of Assure was public. More information about Brad Keyes, Assure founder, can be viewed here at his LinkedIn profile. Brad left the company to pursue other ventures in late 2021.

Assure has multiple other team members that are public as well, including our Director of Design & Branding (Taylor Keyes) and our Lead Research Analyst (Michael Abbott).

At Assure, we respect the value & the need for anonymity in the crypto industry due to regulatory uncertainty & personal privacy. Our business was built around the fundamental value of firmly protecting and respecting the individual choice to remain anonymous. We believe we’ve created a product/service offering that provides a perfect solution to allow project owners to remain anonymous while also offering better protection for investors & communities to participate in a safer investing environment.

Assure is not limited to any particular chain or platform. We provide KYC services for projects on Ethereum, BSC, Polygon, Fantom, Moonriver, Avalanche, Solana & any other chain – there is no limitation.

We have provided KYC services for projects focused in DeFi, NFT’s, Metaverse, GameFi & even traditional registered businesses.

Yes, the parties who are completing identity verification must be at least 18 years of age – the minimum to provide legal consent.

The identity information is stored indefinitely. It will not be deleted upon request & will remain on file and stored securely.

KYC

Our in-progress (yet to be approved) client list is strictly confidential.

The process we have crafted is designed specifically for approval of crypto projects.

This identity verification process includes document provision (passport, drivers license or government-issued ID card), live video, liveliness checks, document validation checks, watch list screening, etc.

Once approved projects receive an NFT of compliance which can be viewed on the Assure website and Opensea. A copy of the NFT is also sent to project owners.

For a more in depth dive on our verification process click here: Our verification process

Our standard processing time for KYC approvals is 24 hrs (48 hrs max) from the time payment is received and all required forms are completed.  This includes the identity verification approval & the time required to generate all custom content for the project that is included in the final delivery package.

We do offer expedited processing for an added fee & can typically process expedited requests within 8 hours.

It’s something that we have in mind and think could be a great addition to our service, but the infrastructure is more complex than project KYC’ing so it’ll take more time to build. This is a completely separate product/service offering with a unique target market, so at this point we are only offering project KYC’s. Keep an eye out for future developments, we’re always building!

Our KYC service enables anon project owners/developers to protect their identity and privacy whilst increasing and improving investor confidence and trust. Assure goes above and beyond in supplying value to projects by providing ready made marketing material including twitter and telegram announcement templates and promo graphics and videos..

Your project will also gain positive exposure & increased visibility via our KYC approval announcements via Assure’s social channels and has been shown to be a positive news and marketing event for your project.

Yes, we believe it can really make a difference. Anon developers are prevalent in the space and for legitimate reasons. We firmly support the right to anonymity. On the other hand there is an added element of risk with anon projects because in case of a scam or rug there is little to no recourse, no basis for legal action & almost no chance of recovery of lost funds.

KYC by Assure offers a solution which allows anonymous project teams to remain publicly anonymous, while still providing investors with an added layer of safety and protection which is typically only afforded to projects with public teams.

At Assure we have put in place a formal data handling & storage policy which is fully compliant to CCPA, GDPR, WCAG & AICPA SOC accessibility standards. When verifying your identity with Assure you can rest assured that your sensitive personal data is safe and secure. 
Your identity details will never be shared publicly with anyone except on request from the authorities.
To read our full data handling & storage policy: Click Here

When a project has been KYC approved through Assure, a custom NFT will be minted with project name & logo.

The official NFT remains in the Assure wallet address & will be publicly viewable to confirm projects have been approved. You can view the NFT’s for all the projects which have been KYC-approved by Assure on OpenSea here:

https://opensea.io/Assure

This will allow investors to validate on the blockchain if a project has gone through formal KYC & if they’ve been approved.

A list of our approved projects & example of our NFTs can also be found here:

https://www.assuredefi.io/projects/

We intend to upgrade our website soon with search functionality for projects as well.

Assure only requires a minimum of one team member to complete identity verification in order to be approved. When a project completes the process, as part of the Assure Terms & Conditions, they accept ownership and responsibility for the project for which they are KYC’ing. Multiple team members may KYC for a single project, however this is not required by Assure.

At Assure we have put in place a formal data handling & storage policy which is fully compliant to CCPA, GDPR, WCAG & AICPA SOC accessibility standards. When verifying your identity with Assure you can rest assured that your sensitive personal data is safe and secure.

NO. Safety for Investors in the DeFi space is not simple to provide. At Assure, we believe there are 6 primary things that contribute toward a safer investment environment:

1. Audited code / safe code
2. Locked liquidity
3. Team tokens locked/vesting schedule
4. Public team OR if anonymous team, thorough validated KYC
5. Cybersecurity attack vectors have been addressed
6. Centralized & complete information exists so investors can make informed decisions

None of the above makes a project safe on its own. However, when a project addresses all 6 of these items, investor risk is SUBSTANTIALLY reduced. This is the aim – we can do better, together.